Unit sales reach new record level
Successful start of new C-Class and GLA
World premiere of S-Class Coupé
“Fit for Leadership” program running as planned
EBIT of €1,183 million (Q1 2013: €460 million)
|Amounts in millions of euros||Q1 2014||Q1 2013||% change|
|Employees (March 31)||126,752||96,219||+32|
|Unit sales||Q1 2014||Q1 2013||% change|
Highest first-quarter unit sales in Daimler’s history
Mercedes-Benz Cars achieved a record level of unit sales in the first quarter of 2014. The total sales of the car division increased to 389,500 units (Q1 2013: 341,500). First-quarter revenue grew by 21% to €17.0 billion and EBIT amounted to €1,183 million (Q1 2013: €460 million).
In Western Europe (excluding Germany), Mercedes-Benz Cars posted further growth and sold 93,200 vehicles in the first quarter (+5%). 59,100 cars were sold in Germany (Q1 2013: 61,100) and 76,900 were sold in the USA (+13%). The division recorded high levels of unit sales also in Japan (+44%) and South Korea (+44%). In Japan, purchases were brought forward in view of an increase in value-added tax in April. In China, unit sales increased significantly compared with the prior-year period to 70,300 vehicles (+52%). Demand for the locally produced long-wheelbase version of the E-Class was particularly strong.
Strong performance of E-Class and S-Class
Of the Mercedes-Benz model series, the new compact cars continued to sell very well in the first quarter of 2014: From January through March, the company sold 93,700 units of the A-, B- and CLA-Class (+18%). Demand was very strong for the models of the E-Class: Mercedes-Benz sold 61,100 units solely of the sedan and wagon versions in the first quarter (+50%). 27,200 S-Class sedans were sold (+143%). The Mercedes-Benz SUVs continued their positive development with sales of 87,800 units in the first quarter (+22%). And Daimler sold 22,700 units of the subcompact two-seater smart fortwo in the first three months of this year (Q1 2013: 26,400).
Next round of the model offensive
With the all-new C-Class sedan, Mercedes-Benz has set new standards in the premium middle class. The new model offers new dimensions in terms of technology, ecology, comfort, perceived value, driving pleasure and spaciousness; as the highest-volume model series, it is a key element of the Mercedes-Benz 2020 growth strategy. The C-Class and the new GLA were already launched in Europe in March. With the GLA, Mercedes-Benz has expanded its range of SUVs and has entered the steadily growing segment of compact SUVs. The other members of the compact family also remain attractive: Since March, there have been seven new versions of the A-, B- and CLA-Class.
The best knows no alternative. The new C-Class.
Mercedes-Benz TV: GLA - the new compact SUV of Mercedes-Benz
Mercedes-Benz Intelligent Drive
Under the heading of “Intelligent Drive”, the new Mercedes-Benz C-Class offers a large number of effective assistance systems, taking over almost all of the new assistance systems with important supplementary functions that had their world premiere just last year in the S-Class and the E-Class. For example, the partially autonomous traffic-jam assistant DISTRONIC PLUS with Steering Assist and integrated Stop & Go Pilot allows the car to follow the vehicle in front in a traffic jam while maintaining the right distance from it.
Mercedes-Benz S-Class | DISTRONIC PLUS with Steering Assist
“Fit for Leadership” program running according to plan
Fit for Leadership pursues on the one hand the goal of improving our cost position by €2 billion by the end of 2014, and on the other hand of achieving structural optimizations for more efficiency with long-term effects. In the year 2014, we intend to achieve 70-80% of the total planned savings volume. Numerous measures have already been implemented to enhance efficiency in all areas, from product creation to the optimization of our procurement and sales processes.
High utilization of plant capacity and ramp-up of C-Class
As in the previous year, our production plants continued to operate at high levels of capacity utilization, with many of them working three shifts. In February, the Bremen plant started production of the new C-Class sedan, which we will produce on four continents for the first time. Within just six months, the three plants in East London (South Africa), Tuscaloosa (United States) and Beijing (China, joint venture BBAC) will also start to produce our strongest-selling model series.