Sales impetus in particular from North America and Asia
Wide-ranging product offensive shows effects
Daimler Trucks #1 efficiency and growth program progressing as planned
EBIT substantially higher than prior-year level at €341 million (Q1 2013: €116 million)
|Amounts in millions of euros||Q1 2014||Q1 2013||% change|
|Employees (March 31)||82,543||80,743||+2|
|Unit sales||Q1 2014||Q1 2013||% change|
|Latin America (excluding Mexico)||10,151||12,987||-22|
|BFDA (Auman Trucks)||26,643||23,001||+16|
|Total (including BFDA)||135,172||124,434||+9|
Significant increases in unit sales and EBIT
Daimler Trucks’ first-quarter unit sales increased by 7% to 108,500 vehicles. Revenue amounted to €7.1 billion (+1%). EBIT of €341 million was substantially higher than the prior-year figure (Q1 2013: €116 million).
Growth in unit sales despite volatile market environment
The markets of Western Europe, North America and Japan developed positively in the first quarter of 2014, while demand for trucks decreased in the emerging markets. The market for medium- and heavy-duty trucks in Western Europe grew by 8% in the first quarter. This was primarily a reflection of the subsequent registration of trucks purchased in 2013 before the new emission standards took effect at the beginning of 2014. As expected, our sales of 11,600 vehicles in this region were slightly lower than in the prior-year period due to the purchases being brought forward. In Germany, Daimler Trucks posted a 5% increase in unit sales. With our Mercedes-Benz vehicles, we continued to be the market leader by clear margins in the Western Europe region and in the core market of Germany, with market shares of 22.0% and 38.1% respectively. Our unit sales in Eastern Europe were lower than in the first quarter of last year, especially in Russia. In Turkey, we were able to increase our market share in a still-declining market by 13 percentage points to 53.0%.
In Latin America, the current political and economic situation had a negative impact on demand for trucks; our sales there decreased by 22% to 10,200 units. However, we were able to slightly increase our market share in Brazil with our Mercedes-Benz vehicles. In the NAFTA region, our unit sales of 34,600 vehicles were 13% above the prior-year quarter. In Class 6-8, we achieved a market share with our North American brands of 40.1%; this is lower than the strong first quarter of 2013, which benefited from the good fleet business. However, we clearly defended our position as the market leader.
We achieved significant growth in Asia. Due to the positive development in Japan and India, our sales increased by 15% to 40,600 units. One reason for the sharp rise in demand in Japan was that some purchases were brought forward to avoid the increase in value-added tax effective as of April 1, 2014.
Daimler Trucks #1 on track for success
After the Daimler Trucks #1 program already achieved the planned 30% of its overall target of €1.6 billion in 2013, we intend to achieve 70-80% by the end of 2014. To these ends, we are working hard in all regions on the implementation of more than 10,000 individual measures. The organizationally merged areas of development, procurement and module management are recording their first successes on the way to realizing global economies of scale. In the context of our new “Asia Business Model,” we are making use of synergy potential in R&D cooperation between our Japanese and Indian subsidiaries. In the context of this integrated business model, Daimler Trucks meanwhile supplies selected FUSO vehicles from India to promising markets in Africa and Southeast Asia in order to benefit from further growth potential.
Daimler Trucks expands its product portfolio in India
Shortly after our 100% subsidiary Daimler India Commercial vehicles was voted “Commercial Vehicle Maker of the Year” in India in early 2014, the company presented four new truck models of its BharatBenz brand. The product portfolio has now been extended with the addition of three semitrailer tractors and a vehicle for construction and mining applications.
Ongoing success of Chinese joint venture
In China, we hold a 50% interest in Beijing Foton Daimler Automotive Co., Ltd. (BFDA), a joint venture with Beiqi Foton Motor Co., Ltd. BFDA sold 26,600 trucks under the Auman brand name in the first quarter of this year.